El sexismo publicitario: delimitación de conceptos e indicadores de género. Estudio empírico de la producción científica

Abstract

In developed societies gender inequality stands as a matter of social and scientific concern, well, these differences have been the subject of various studies. In this sense, feminist research has been concerned about the mass media, and within these by advertising, as they consider them as important agents of socialization them to influence the population. Therefore, in order to observe the main features and the definition specific of advertising sexism in the academic literature, is carried out a systematic review of research related to advertising and gender. The results of this study show that there is ambiguity in the concepts and terminology used by the scientific production for define sexism advertising. [PUBLICATION ABSTRACT]