Mammal coloration as a social signal

Abstract

Otherwise, apparently cryptic mammals often have conspicuous patches of colour on distal regions of their body, possibly for signalling. To investigate ideas about communication within sociosexual contexts, we used a comparative dataset for 2726 terrestrial mammals to match the coloration and patterning of distal body areas (head, chest, rump and tail) to activity cycle, group size, sexual size dimorphism, mating system and congener overlap at both Class and Order levels. Using phylogenetic controls, we uncovered repeated associations between white colour patches and nocturnality, conspicuous rump patches and sexual selection and multicoloured, complex patterning on distal regions of the body being associated with small group size. Overall, however, we found rather few associations between conspicuous coloration and behavioural, social and morphological variables, suggesting that visual signalling is not a key driver of communication in mammals, perhaps because the majority are nocturnal and solitary, and rely on olfactory signalling.