Análisis de la fidelización del estudiante de ingeniería con su centro de educación superior: Desafíos de gestión educacional

Abstract

The objective of the research is to analyze the loyalty of engineering students in relation to its center of higher education. Students of the career of Industrial Civil Engineering at the University of La Serena in Chile were considered in the study and a model including six relational hypotheses is proposed. Surveys were applied to 177 students, representing 54% of the population, considering Likert scale polytomous. To compared the results of the proposed model structural equation methods were used. Finally, confirmation of the multidimensional nature of student loyalty with its center of higher education was determined. Based on this, it is concluded that loyalty student is significantly affected by the quality of the teaching-learning process, student satisfaction has a positive and meaningful influence, and that the network of external support is a significant variable that impacts directly and indirectly students 'loyalty.