Postscript: Movements with missions make markets

Abstract

This article focuses on the role of social movements in innovations in general and in mission-oriented policies specifically. The article shows, using the example of the contraceptive pill, how significant societal innovation requires the combination of different communities to create coalitions of change, each with slightly different interpretations of a common mission. Leading mission-driven innovation depends on being able to create and sustain these coalitions-social movements. Such innovation movements play an important role in mission-driven innovation of the kind now being pursued in many countries to ensure that innovation efforts contribute to meeting significant social challenges.