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Ethical marketing research in the digital age-How can academics and practitioners work together?

Journal of Direct, Data and Digital Marketing Practice (2014) 15(4) 258-259
DOI: 10.1057/dddmp.2014.17
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Abstract

This piece considers how the experience of marketing practitioners and academics can be pooled to overcome ethical objections to certain standard market research practices in the digital world. © 2014 MACMILLAN PUBLISHERS LTD.

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Clark, L. (2014). Ethical marketing research in the digital age-How can academics and practitioners work together? Journal of Direct, Data and Digital Marketing Practice, 15(4), 258–259. https://doi.org/10.1057/dddmp.2014.17

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