Strategic Management of Independent Film Production Companies

Abstract

This article introduces the analysis of strategic management of film production companies. The first part presents processes and models of strategic management and introduces a new and unified model of strategic management. It is noteworthy that the film/film industry value chain helps to understand the notion that the links between separate stages have an impact on the company's competitive advantage and reveal how the main product in the film industry, the feature film, is developed. Therefore, the following part analyses models and composition of film industry value models. The final part of this article analyses the main features of a film production company and the sources of funding thereof. The strategic model of independent film production companies is based on the characteristics of strategic management and the value chain models of independent film projects.