Benchmarking fast fashion supply chains: Identifying enablers of operational excellence

Abstract

Businesses regard benchmarking as a systematic method to develop strength and learn from the best. In supply chain management, benchmarking is crucial for evaluating its operations and improvement. This article explores the fast fashion supply chain and argues that it is the best practice across different industries. It identifies critical success factors of a fast fashion supply chain business model and its enablers through a comprehensive analysis. For example, sophisticated information systems enable the short lead times in the fast fashion business model, likewise how performance measures enable fast fashion brands to meet their customer requirements.