Marketing Strategy and Referral Efforts from First Level Health Facilities (FKTP) to Diponegoro National Hospital through the 7P (Product, Price, Place, Promotion, People, Process, and Physical Environment)

Sutopo Patria Jati; Eka Yunila Fatmasari; Syafira Risdanti; Yuni Adhita Silavati

Journal ArticleOPEN ACCESS

Marketing Strategy and Referral Efforts from First Level Health Facilities (FKTP) to Diponegoro National Hospital through the 7P (Product, Price, Place, Promotion, People, Process, and Physical Environment)

Jati S
Fatmasari E
Risdanti S
et al.

Jurnal Aisyah : Jurnal Ilmu Kesehatan (2021) 6(2) 353-361

DOI: 10.30604/jika.v6i2.490

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Abstract

… Tujuan penelitian ini adalah menganalisis faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman) dalam penentuan strategi pemasaran dan upaya rujukan ke RSND dengan desain kualitatif dan pendekatan deskriptif analitik. Penelitian …

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APA

Jati, S. P., Fatmasari, E. Y., Risdanti, S., & Silavati, Y. A. (2021). Marketing Strategy and Referral Efforts from First Level Health Facilities (FKTP) to Diponegoro National Hospital through the 7P (Product, Price, Place, Promotion, People, Process, and Physical Environment). Jurnal Aisyah : Jurnal Ilmu Kesehatan, 6(2), 353–361. https://doi.org/10.30604/jika.v6i2.490

Marketing Strategy and Referral Efforts from First Level Health Facilities (FKTP) to Diponegoro National Hospital through the 7P (Product, Price, Place, Promotion, People, Process, and Physical Environment)

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