DIGITAL LEADERSHIP AND ORGANIZATIONAL COMMUNICATION TOWARD MILLENNIAL EMPLOYEES IN A TELECOMMUNICATION COMPANY

Abstract

Changes in working patterns from an office environment to 100% working from home require employees to adapt to the new change. In this situation, company leaders are required to establish a good team that can work well together and complement each other. It pushes corporate managers to develop a new communication approach that involves communicating with employees virtually. This circumstance demonstrates that digital leadership and communication play a role in millennial employee performance. To investigate the issue, this study aims at determining the digital, communication, and performance aspects of millennial employees in a workplace, and to explore how digital leadership and organizational communication influence millennial employee performance simultaneously and partially. In this study, a total of 140 millennial employees were surveyed. This study employed non-probability sampling for data collection and descriptive analysis, coefficient of determination, and multiple linear regression to analyze the data. The t-test found that digital leadership and organizational communication positively and significantly influenced millennial employee performance. Based on simultaneous hypothesis testing, the f-test revealed that digital leadership and organizational communication influenced millennial employee performance. It was also found that the coefficient of determination value based on the R2 is 0.840 (84%).