The Impact of Using Interactive Interior Design on Enhancing the Performance of Clothing Shop

Abstract

The interior designer is facing many challenges in the design process, to make the interior fit to the environmental and cultural conditions, and thanks to modern technology, which led to successive architectural transformations in response to the many developments in ICT, many new concepts have emerged in the field of interior design, that seek to meet human needs and future requirements. One of these concepts is interactive interior design, which necessitated the interior designer to reconsider the common design methods in order to integrate with the era of digital design. Whereas the interactive design has given shape, space and function a new meaning, it is possible to have an interaction between spaces and humans, taking into account the respect of the internal and external environment. The research reviews the impact of using interactive design on space handling in clothing stores. By employing an interactive design in the interior spaces, to meet the needs and requirements of users and make the most of the available spaces and achieve luxury. Whereas the use of interactive design in the determinants of the internal space of clothing stores work to solve the prevailing problems in the accumulation of spaces in the display and congestion of corridors customers and do not direct them the best direction to achieve the highest sales. Follow the Methodological, descriptive and analytical research of models of shop that sell clothes to identify the most important design problems that exist. The most important results were: 1. The use of interactive techniques as a guide and advertising inside the shops of clothing has facilitated the process of selecting clothes inspection and purchase without the need for spaces to change clothes. 2. The use of interactive technologies led to the organization of the sale and display of customers and the lack of congestion in the places of assembly. 147 2020 ‫يناير‬ ، 1 ‫عدد‬ ، 1 ‫مجلد‬ INTRODUCTION: Interior design is a process of interaction between man, space, time and culture , where the world has recently witnessed many developments in the field of technology used in the field of interior design, that meet human needs and future requirements, through information technology associated with computers and applications in various areas of life, as a result of this Massive development in technology Many concepts have emerged in design, including interactive interior design, which is where the interaction between the user of the place and the design is achieved through the use of digital technologies inside it. The interactive space is an environment that interacts with the users within it that responds to their activity and interacts with them through a variety of forms such as Visual, auditory, Kinetic, and Haptic. As reflected in the service performance of shops, because of its impact on changing the shape of internal spaces and achieve the function and the process of interaction between the user and the space positively. Whereas many functions of interior design elements were not easily implemented, they changed the traditional concepts of interior design. This is evident in the shops of clothing and fashion, because of the nature of the products offered in terms of type and quantity as well as the density of visitors to these stores. This development is based primarily on the required function. The determinants of the internal space are no longer merely inanimate objects used by humans, but they are able to sense the user, identify him, interact with him and adapt to his desires. In a way that reflects positively on ways to make the most of the spaces while achieving the highest satisfaction rates for customers.