Pengaruh Country of Origin terhadap Minat Beli Produk Skincare Wajah Korea Selatan dengan Persepsi Kualitas Produk sebagai Mediasi: Studi Kasus pada Mahasiswi Universitas Yapis Papua

Abstract

This research aims to determine the influence of Country of Origin on Consumer Purchase Interest with Product Quality Perceptions as mediation among female students at Yapis University, Papua. The population in this study were female students from the Faculty of Economics and Business, Yapis University, Papua, with a total sample of 162 samples. This research uses a proportional sampling technique. The data collection method was carried out by distributing online questionnaires via Google Form. Respondents' attitudes were measured using an interval scale with two extreme categories. The data obtained was processed using quantitative analysis techniques with the help of the Amos for Windows version 24 program. The results of this research show that the country of origin variable has a positive and significant effect on the perception of the quality of Korean facial skincare products. Furthermore, the influence of country of origin on buying interest was found to be positive. Perception of product quality has a positive and significant effect on purchase intention. The country of origin variable has a positive and significant effect on purchase intention through perceptions of the quality of South Korean facial skincare products among FEB students at Yapis University, Papua.