Financial Literacy and Its Impact on Investment Decisions in India

Abstract

Financial literacy is a key factor in empowering people to make wise investment choices. In a fast-changing economic scenario such as India, with financial products tending to be more varied and sophisticated, investing citizens need to understand sufficient financial information. This research examines the impact of financial literacy on personal investment behavior in India. It discusses the relationship of financial literacy to investment option choice, risk appetite, and portfolio diversification. The research brings out the call for organized financial education initiatives aimed at promoting individuals' economic well-being.