Design and Analysis of Choice Experiments Using R: A Brief Introduction

Abstract

This paper briefly introduces choice experiments using R, which is a language and environment for statistical computing. Choice experiments belong to the family of stated preference methods and are applied to numerous issues in research fields such as marketing science, transportation economics, environmental economics, agricultural economics, or health economics. We explain the process of creating choice sets using the AlgDesign package and the process of statistically analyzing responses using the survival package. Since R is free software, readers of this document may find it easy to apply choice experiments to their research projects.