Collaborative Fashion Consumption: A Systematic Literature Review

Abstract

This study investigates how Collaborative Fashion Consumption (CFC) aligns with the United Nations' Sustainable Development Goals (SDGs) 12, which focuses on responsible consumption and production driven by the significance of sustainability. This study examines the current literature on CFC, emphasising the drivers, barriers, and future directions from both business and consumer perspectives. A thorough, comprehensive literature review was performed. Two hundred sixty-eight journal articles published between 2010 and 2023 were examined from Google Scholar, Scopus, and Web of Science for pertinent studies on CFC services, encompassing diverse global regions. Forty-six articles from journals about CFC services were examined for this conceptual study, with those aligned with the relevant keywords undergoing qualitative content analysis. The findings enhance comprehension of the factors that facilitate or hinder CFC from becoming a popular consumption method. The study analyses CFC's sustainability dimensions, addressing its environmental benefits and detrimental effects. The findings of this study can assist firms, governments, and institutions in formulating more effective strategies for advancing sustainability in the fashion sector. Comprehending the drivers and barriers of CFC and its potential sustainability advantages can expedite the adoption of future CFC business models. CFC is a novel notion in academic research, especially in a developing country like Bangladesh, that navigates the new consumption dimension in the fashion sector.