Antecedents and Outcomes of Innovation-Oriented Cultures

Abstract

This research investigates the relationships between innovation antecedents and innovation-oriented cultures. In addition, it explores the relationship between innovation-oriented cultures and performance outcomes. Our findings from 192 CEOs across three industries indicate that risk orientation, R&D expenditures, intra-firm linkages, improvisation and experimentation are related to innovation-oriented cultures. In addition, innovation-oriented cultures contribute to product innovation and have a significant impact on a firm’s growth and performance.