AI and the Future of Ethical Fashion Marketing: A Comprehensive Analysis of Sustainable Methods and Consumer Engagement

Abstract

In a world where fast fashion no longer satiates the evolving consumer conscience, emerging sustainable and ethical practices redefine the future of fashion itself. This paper elucidates the transformative power of artificial intelligence (AI) and its odyssey in reshaping ethical fashion marketing by weaving sustainability and consumer engagement into its fabric. Delving into the crux of this redefinition are the online-offline phantasmagoria called marketing channels, where AI weaves a tapestry of impact, elevating brand awareness, devotion, and trust. Immersed in AI-driven marketing methodologies, the analysis unravels innovations and developments that tie the knots of sustainability; optimized supply chains, mindful material procurement, and the celebration of second-hand clothing, recycling, and upcycling.