Who relates to whom and according to which rationale? Visibility and advocacy in the Ugandan LGBT+ Twittersphere

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Abstract

An increase in international funding for LGBT+ rights advocacy in Uganda has resulted in not only a mushrooming of organizations but also intra-community competition for visibility, attention, and limited resources. Against this backdrop, we set out to study how organizations relate to each other in the Ugandan LGBT+ Twittersphere. Following an analytical framework around rationalities of mediated participation, we study with whom Ugandan LGBT+ organizations relate through mapping retweets and @mentions emanating from selected Twitter accounts. The resulting network maps reveal a dividing line between more well-funded and internationally connected organizations and lesser established organizations. By supplementing the network analysis with qualitative readings of key accounts and semi-structured interviews, we conclude that access to international funds and negotiating visibility explains the network structures. The article thus reveals interesting Twitter practices, showing LGBT+ organizations use the platform as a means for negotiating and claiming space inside the Ugandan LGBT+ community.

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APA

Svensson, J., Larsson, A. O., & Strand, C. (2025). Who relates to whom and according to which rationale? Visibility and advocacy in the Ugandan LGBT+ Twittersphere. New Media and Society, 27(7), 4326–4346. https://doi.org/10.1177/14614448241236853

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