Digital Transformation in Hospitality Services: Conceptual Framework and Managerial Implications

Abstract

Digital transformation has become a defining factor in the evolution of hospitality services, reshaping operational models, customer interaction and value creation processes. This paper presents a conceptual framework that synthesizes the main theories and models relevant to digitalization in the hospitality industry. Emphasis is placed on the strategic and managerial implications of adopting digital tools, ranging from automation and AI integration to data-driven decision-making. The study also addresses the challenges posed by organizational change and resistance to technology. By exploring the literature on digital transformation and hospitality, the paper highlights the need for an adaptive and innovation-oriented management approach in order to remain competitive in an increasingly digitalized market.