Web organizational communication of the ethics in the organizations of the third sector

Abstract

The concern of civil society to create organizational structures of the third sector capable of addressing the social problems of the new modernity brings with it new challenges in the construction of its ethical actions and their communication. These organizations must be able to build community by establishing relationships with all their audiences. This article shows the results of a research that aimed to analyze the way in which a sample of 40 organizations from the third sector (TSO) of Chile, England, Mexico, and Spain communicate their ethical precepts via their website in three types of basic content: organizational philosophy, transparency and good governance, and corporate social responsibility. Among the main findings, it is observed that the TSOs in Chile and Spain show a greater advance in the construction of their ethics, compared to England and Mexico.