Empirical Work on Workforce Participation in Workplace Health Promotion Programs in Indian Corporate Sector

Abstract

The present study tries to investigate and analyze the key determinants that influence an employee’s intention regarding participation in Worksite Health Promotion programs in Indian Corporate Sector. The study also tries to find out the applicability and validity of theory of planned behavior (Ajzen, 1991) in explaining the behavior of employees in terms of participation in Worksite health promotion programs in the Indian Corporate Sector. The study adopts the primary survey to collect the responses of 256 sample respondents collected through online questionnaire survey from Indian industries. After assessing the reliability of the variables followed by variable extraction using principle component analysis, the responses are analyzed using ordinary least square method. The findings of the study suggest that three factors such as environment at workplace, influence of peers and personal beliefs play a significant role in affecting the employee’s participation in workplace health programs.