Implementação Estratégica e Estilo do Executivo: Um Estudo sobre Alinhamento Estratégico e Desempenho em Pequenas e Médias Indústrias do Rio Grande do Norte

Abstract

Small and midsize businesses are a number of restrictions on the market where they compete, they are caused by lack of resources or integration difficulties. For the company to develop and market in which it operates, highlights the role of the executive in the strategic process. This research investigation aims check for alignment between executive style and strategies and the impact of the performance of small and medium industries Mossley / RN. Methodologically, it is a descriptive study with data collection by surveying a structured and self-administered questionnaire, adapted from Håkonsson et al (2012) model was developed. Closed questions were asked, using Likert 5-point scale. The assumptions of the model were tested by Mann- Whitney test. It was found that the vast majority of companies presents a misalignment between the styles of business and enterprise strategy, the main type of misalignment : Style manager - analytical strategy. The general hypothesis, that the alignment between cognitive style and enterprise strategy leads to improved performance has been confirmed. The results corroborate the results obtained by Håkonsson et al (2012). (English) [ABSTRACT FROM AUTHOR]