Consumer Ethnocentrism and Attitudes towards the Domestic and Foreign-Made Dietary Supplements (the Case of Lithuanian Market)

Abstract

The paper aims to disclose the relationship between the consumer ethnocentrism and consumer attitudes towards the domestic and foreign-made dietary supplements in the market of Lithuania. The research data have been obtained by using the survey of consumers. The data collected during the research disclose the level of consumers' ethnocentrism in the Lithuanian market as well as coherence of consumer ethnocentrism to the perceived quality, safety to use and price of national and imported dietary supplements. The article reveals how the factors influencing the choice of dietary supplements vary in consumers' groups with different level of ethnocentrism. [ABSTRACT FROM AUTHOR] Copyright of Economics & Business is the property of RTU Publishing House and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)