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Adding Images to Psychometric Questionnaires to Improve User Engagement

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (2019) 11749 LNCS 621-625
DOI: 10.1007/978-3-030-29390-1_49
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Abstract

This paper presents an experiment to obtain personality traits using a psychometric questionnaire that is augmented with visual representations that support answer options. From the results, it is suggested that the use of visual media improves participants’ perception of ‘fun’ or pleasure, while answering the questionnaire; thereby creating the potential to improve user engagement in commercial applications.

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Khwaja, M., & Shepherd, S. (2019). Adding Images to Psychometric Questionnaires to Improve User Engagement. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 11749 LNCS, pp. 621–625). Springer Verlag. https://doi.org/10.1007/978-3-030-29390-1_49

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