Development of a Conceptual Model in International Sport Tourism: Exploring Pre-and Post- Consumption Factors

Abstract

The purpose is to develop a model of consumer behavior in internationalsport tourism that examines both pre-and post-consumption factors ininternational sport tourism. A secondary purpose is to addressinternational visitation by introducing national culture as an importantcomponent of the model. The proposed model suggests that certaincultural characteristics influence an international sport tourist andthese cultural characteristics impact both motivation and travelconstraints. Motivation also has a direct relationship to travelconstraints. Both motivation and travel constraints influence thetourist's image of both the destination and the sporting event. Finally,trip quality leads to satisfaction, which mediates the relationship withintent to return. Discussion follows with application to understandingthe purchase decision making process drawn from the literature in sporttourism, consumer behavior, cross cultural studies and informationprocessing theory.