Exceptional data quality using intelligent matching and retrieval

Abstract

Recent advances in enterprise web-based software have created a need for sophisticated yet user-friendly data-quality solutions. A new category of data-quality solutions that fill this need using intelligent matching and retrieval algorithms is discussed. Solutions are focused on customer and sales data and include realtime inexact search, batch processing, and data migration. Users are empowered to maintain higher quality data resulting in more efficient sales and marketing operations. Sales managers spend more time with customers and less time managing data. Copyright © 2010, Association for the Advancement of Artificial Intelligence. All rights reserved.