Impact of brand awareness and customer satisfaction towards services of jan aushadhi medicalstores

Abstract

This study focused on ‘Jan Aushadhi Scheme’ launched by the government of India. It is the need of the hour to understand the knowledge level of the consumer about generic medicine to promote the product and services across the various region in India. The purpose of the study is to identify the service of the stores by way of assessing service quality, brand awareness and customer satisfaction to offer suitable marketing strategies to the Jan Aushadi Medical Stores.