THE INFLUENCE OF QUALITY INFORMATION AND REPUTATION OF TIX ID APPLICATION TOWARD THE INTEREST OF PURCHASE TICKETS ONLINE IN XXI CINEMA CIPUTRA SERAYA MALL PEKANBARU CITY

Abstract

The aim of this study has shawn that the quality  of information  and reputation  TIX ID application  toward of purchase tickets online interest in cinema XX1 Mall Ciputera Seraya Pekanbaru City. The independent factors in this study are quality information and reputation of application. The dependent factor is purchase  interest. The subject of this research are user of TIX ID in cinema XXI Mall Ciputera Seraya Pekanbaru  City.  This research  took 100 user as samples.  The technique  of data collection was accidental sampling. The instrument of data collection is questionaire method. In this research  the researcher was used multiple regression analysis. The result has shawn that the quality  of information  affect of purchase  interest. The reputation Tix Id application  affect to purchase interest. the result of test  explained how all independent variables affect the dependent variables. Result of multicollity show that R² results are 56% can explain how all independent variables affect the dependent variables. whereas the remaining 44% were described by other unexamined variables in this study