Strategy: A big challenge for a small business. evidences from north-east romanian smes

Abstract

The aim of this paper is to shape an overall picture of the particularities of the exercise of the planning function within North-East Romanian SMEs.Based on the analysis of the specialized publications as well as of the preliminary researches, five hypotheses of research were formulated, one of which was fully confirmed.SMEs in the North-East Region of Romania carry out strategic planning activities, materialized by strategies. The strategic planning activities, materialized in the elaboration of policies, strategies and tactics, are not equally materialized trough documents in written form. The research carried out and presented within this article confirms a series of researches made previously including nationally for the North-West region of Romania.The results obtained have both theoretical implications by reconsidering the strategic management role for small and medium enterprises as well as managers by changing the management paradigm of SMEs from the current stage of reactive planning on short or medium terms to a future stage represented by strategic management.