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ユーザー生成型と企業主導型コンテンツのチャンネル・ネットワーク構造と視聴成果

Japan Marketing Journal (2017) 37(2) 70-95
DOI: 10.7222/marketing.2017.044
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ユーザー生成型と企業主導型コンテンツのチャンネル・ネットワーク構造と視聴成果. (2017). Japan Marketing Journal, 37(2), 70–95. https://doi.org/10.7222/marketing.2017.044

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