Abstract
… viral marketing campaigns among American and Indian consumers. The paper will compare and analyze if viral marketing … that would make a viral marketing campaign effective among …
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CITATION STYLE
APA
Shinde, M., & D. Berger, P. (2020). The Effectiveness of Viral Marketing in American vs. Indian Market Segments. Journal of Marketing Management (JMM), 8(1). https://doi.org/10.15640/jmm.v8n1a1
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