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Qualitative Comparative Analysis (QCA) in Marketing Research

  • Ono A
Japan Marketing Journal (2022) 42(1) 3-5
DOI: 10.7222/marketing.2022.030
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Ono, A. (2022). Qualitative Comparative Analysis (QCA) in Marketing Research. Japan Marketing Journal, 42(1), 3–5. https://doi.org/10.7222/marketing.2022.030

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