How Engagement in the Industry-Education Integration Promotes One’s Attitudes toward Energy Efficiency. Evidence from Chinese University Students

Abstract

In recent years, China has initiated cooperation between schools and enterprises in practical education. Accordingly, scholars have explored how universities and students benefit from this program. This article aims to investigate how students’ engagement in industry-education integration internships will influence their attitudes and behaviors in their daily lives. To examine our hypotheses, we distributed our questionnaires to 201 university students in China. Correlation analysis, regression analysis, and bootstrap method were adopted to analyze the data. The results show that students’ engagement in the internship of environmental protection enterprises will influence their purchase intention of energy-efficient products via their environmental concerns. Moreover, students’ social value moderates the relationship between environmental concern and purchase intention of energy-efficient products and the indirect relationship. Theoretical and practical implications are discussed.