End-to-End Modeling and Long Short-Term Memory Application in Time Series Modeling: Modeling and Prediction of Electronic Commerce User Behavior

Abstract

With the vigorous development of e-commerce, accurately modeling and predicting user behavior has become a key factor in improving business efficiency. Precisely understanding user behavior not only enables companies to provide personalized services but also allows them to stand out in the intense market competition. This study aims to explore the effectiveness of applying end-to-end models, Long Short-Term Memory (LSTM), and attention mechanisms in time series modeling to enhance the performance of modeling and predicting user behavior in e-commerce. In the methodology section, we first introduce the basic principles of the end-to-end model, which extracts features directly from raw data for prediction, avoiding the need for intricate feature engineering. Simultaneously, we introduce Long Short-Term Memory (LSTM) to better capture long-term dependencies in time series data.