Development of a model to increase the investment attractiveness of an enterprise

Abstract

Based on the researches, a model of effective investment activity has been developed. As part of the task, a system of key performance indicators (KPI) is determined that reflects the strategy for managing investment resources and signaling the state of the management object. A range of indicators is proposed that will classify factors that determine a specific investment situation. Moreover, these indicators are measured not so much in quantitative value as in qualitative. Measures of impact of state influence on increasing the investment attractiveness of industrial enterprises have been developed. It has been established that in an unstable economy, the methods of “following the investor” based on the analysis of the mass behavior of already functioning investors are more appropriate.