De-Marketing of Harmful Products in Nigeria

Abstract

Harmful products are sometime being marketed to the consumers by manufacturers and their distributors, most especially the wholesalers and the retailers. The consequences of this phenomenon has made it imperative for government and private sector to employ de - marketing strategy to address this situation. The objective of this paper therefore is to examine the major problems facing these de - marketing strategies being employed by both the government and private sector; and proffer the needed solutions to these problems. In other word, the objective of this paper is to examine how de - marketing tools have been effectively used against consumption of harmful products in Nigeria. The T - test and Chi - square were the statistical techniques employed to test the hypotheses raised in the study. The results of the findings indicated that the de marketing strategy has been effective while inadequate legislation serve as one of the major problems facing this policy. The paper recommends that a stiffer penalty in form of capital punishment or life imprisonment should be imposed on offenders who are involved in production and sales of harmful products, so as to serve as deterrent to others. [ABSTRACT FROM AUTHOR]; Copyright of Interdisciplinary Journal of Contemporary Research in Business is the property of Interdisciplinary Journal of Contemporary Research in Business and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)