study on consumer perception towards food ordering app Zomato, with special reference to Kancheepuram district

Abstract

The study examines the factors influencing the consumer perception and buying decision of food delivery app zomato and to study the level of consumer satisfaction of zomato. Therefore this study finds the majority of respondents utilise the zomato app and are happy with the services offered by zomato, as well as the new offers that are being presented. Respondents are pleased with zomato's on-time delivery as well as the security of card transactions. The data for this study is acquired from both primary and secondary sources. Kancheepuram district is the focus of the research. For primary data collection, a sample size of 100 respondents has been used. The statistical tools ANOVA and CORRELATION are used for analysis.