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Day 2, Opening keynote: The “race to embrace the senses” in marketing: An ethnographic perspective

  • HOWES D
Ethnographic Praxis in Industry Conference Proceedings (2013) 2013(1) 5-30
DOI: 10.1111/j.1559-8918.2013.00002.x
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Abstract

… It is no accident that smell, taste and touch are the senses most in vogue in the current … The fact that smell is described by scientists as conveying sensations directly to the deepest …

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HOWES, D. (2013). Day 2, Opening keynote: The “race to embrace the senses” in marketing: An ethnographic perspective. Ethnographic Praxis in Industry Conference Proceedings, 2013(1), 5–30. https://doi.org/10.1111/j.1559-8918.2013.00002.x

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