PROJECT RISK IDENTIFICATION OF A NEW PRODUCT IN ENTERPRISE IN SLOVAKIA

Abstract

Enterprises want to focus on successfully managed projects. Projects must be focused on fulfilling project expectations and setting project objectives. It is necessary to ensure the early identification of project risks. If managers understand and know project risks, they can mitigate them. They can use mitigation to prevent projects from failing, or financial loses in the company. The main aim of this paper is the identification of project risks of a new product in a particular company in the Slovak Republic using the method of brainstorming. Risks can positively but mainly negatively affect the implementation of the proposed project. The proposed project was created based on the methods of analysis, forecasting, comparison, synthesis and provided information from a specific enterprise. The identified risks are grouped into the specified project implementation categories, in order to better identify the identified risks as well as to implement other project risk management steps. The results of the study show that early identification of project risks should be a responsibility for project team members, for top managers and the corporate culture of each enterprise.