Investigation of factors influencing prospective students to enroll North Cyprus higher education

Abstract

Education is one of the most important social tools to meet the requirements and needs of any society and becoming a major factor for the innovative thinking and challenge in the postmodern world. The education market continues to evolve: the number of education providers and the variety of services is significantly increasing. Every year the competition gets tougher in the world education markets. Consequently, the problem of recruiting students is getting priority importance for any educational services provider. However, pre-admission marketing aspects pay great importance in the promotion of the education. It is a common strategy and theory in the business world to examine influential factors that affect customers to buy their product. Therefore it will be a powerful tool if the factors used logically by enhancing higher education institutions for differentiation while supporting competitive advantage. This paper will analyze North Cyprus Higher Education Institutions pre-admission period strategies by examining several factors. As education becomes more global, the local Higher Education Institutions in North Cyprus is becoming an essential power for further development. Higher education institutions can enhance their desirability and develop its position through a powerful strategy. The research followed by a descriptive analytical approach and collected data by questionnaire to identify objectives.