Third Spanish Sector facing the Communication, Development and Social Change

Abstract

The objective of this research is to show the characteristics and difficulties encountered by the Spanish Third Sector organizations regarding the implementation of a Communication for Development and Social Change. The results of the methodology of the panel of experts, held in 2016, are presented to five organizations. The results suggest that these: 1) have been permeable to the participatory perspective of this approach; 2) they encounter external and internal barriers to their implementation; and, 3) dialogue with local and global networks of cooperation and solidarity. The conclusions show the subsidiary character in the introduction of this approach in Spain (Marí-Sáez, 2013) assumed by other bordering subfields, and at the same time, different to this perspective, such as the Education for development; outline strategies to overcome barriers; and it is detected that participation in networks acts as a source of experiences and strategies from this perspective.