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A Study on the Effect of Haidilao’s Brand Marketing Strategies on Brand Image and Loyalty

  • Guo X
  • Zhai R
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (2022) 203
DOI: 10.2991/assehr.k.211209.165
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Abstract

… , social media marketing and digital marketing are taking a … a competitive industry, using digital marketing can bring high … service marketing, new media marketing, digital marketing, …

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Guo, X., & Zhai, R. (2022). A Study on the Effect of Haidilao’s Brand Marketing Strategies on Brand Image and Loyalty. In Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (Vol. 203). Atlantis Press. https://doi.org/10.2991/assehr.k.211209.165

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