Security as the Enemy of Digital Transformation

Abstract

Digital marketing required an investment of time and also effort.To make the digital marketing success, various things have to be done such as conducting marketing research, identifying the target audience, etc.A good strategy is required for the success of digital marketing.In this paper we review how to reach the success strategy of Digital Marketing through Cyber Security Challenges.Digital transformation is about change, agility, speed, connectivity, real-time economy, customer expectations, and disruption.Security in the eyes of many stands in the way of all this.More than 3 in 4 (76 percent) of respondents believe security is brought in too late to digital transformation initiatives.It's about rules and regulations, protection, defense (even if in reality cyber security becomes pro-active and offense), training, awareness, boring stuff.