Information System-Marketing Manager Dyad Presence in Top Management Teams: A Study on Demographic Diversity, Power Disparity and Organizational Performance

Abstract

Technological advances in artificial intelligence and big data technologies have paved the way for next-generation marketing strategies that deliver personalized content experiences [1], [2]. This convergence between marketing and technological advances not only makes the relationship between information system (IS) and marketing managers a strategic priority but also interdependent dyads [3].