STRATEGIC MANAGEMENT FOR CUSTOMER SATISFACTION WITHIN CONSTRUCTION PROJECTS (CASE STUDY OF ABDULLAH BUIDERS PROJECTS)

Abstract

It has been evidently observed that Customer satisfaction has been a long lasting tool for success of the organization/company. In developed countries it has been taken on top priority before every project's initialing customer rate of return is evaluated and on contrary competition factor is also examined in order to provide every different facility with in construction project in the same region. In the region Sindh country Pakistan a company has endeavored its trusted name by providing practically customer satisfaction and sustaining on commitment made to customer by the slogan of can-do spirit. They have initiated and to somehow started this practice with in the region. However this research illustrates benefits of the strategic management for customer satisfaction by can-do spirit. Eventually there is a need to look around over the developing countries that how developing countries like Pakistan focusing over this issue and explore the potential role of strategic management which helps project manager to deliver successful project. The analysis outlines the incentives and barriers in implementing and delivering corporate social responsibility in with in construction projects. Research also seeks to recommend the application of strategic management for customer satisfaction to aid as a project management tool and deliver within construction projects of Pakistan on high priority.