State of research on family businesses and the corporate brand: Current findings, future fields of research and approaches to strategic use

Sorrentino, G., Situm, M., & Märk, S. (2023). State of research on family businesses and the corporate brand: Current findings, future fields of research and approaches to strategic use. In Research Handbook on Entrepreneurship and Innovation in Family Firms (pp. 38–59). Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781800889248.00008