“Let’s Try It!”: Library Outreach in a Culture of Yes

Abstract

Column description. The Marketing column features essays about a variety of creative and innovative marketing strategies used to highlight collections or promote services in all types of libraries. Its purpose is to provide real examples of how libraries are using marketing and outreach techniques in interesting ways. The column offers practical insight from libraries engaged with marketing. In addition to marketing, the column also features essays on successful programs and events that promote the library. Readers are invited to suggest topics or projects by contacting the column editor, Katy Kelly.