Development Trends and Strategies of TV Media in the Digital Age

Abstract

With the rise of new media technology, television audiences not only are being lost at an alarming rate, but also tend to be aging. At the macro requirements of the digital age, how to innovate, how to attract audiences and how to really get to market to form a complete industrial chain is the biggest problem of TV media. According to the author's work and learning experiences, this paper first analyzed the development trend of TV media in the digital age and then put forward a set of strategic system for TV media complex development.