Evaluating Effectiveness of Abstinence Message Response for HIV/Aids Prevention and Associated Factors among Hadiya Zone College Students using Extended Parallel Process Model, South Ethiopia

Abstract

This study is aim to evaluate the Effectiveness of Abstinence Message Response for HIV/Aids prevention using EPPM among youths exposed to messages. A cross sectional study was conducted using mixed methods of data collection on study participants selected using stratified simple random sampling from hosanna public college students. Data were analyzed using SPSS version 16.0. Logistic regression analysis was used to identify factors associated with message response. Two hundred sixty nine of the respondents were found in danger control responses, whereas hundred twenty eight were found in fear control responses. Response efficacy (AOR (95%CI) = 4.21(1.11, 11.32)) HIV/AIDS rural residents (AOR (95%CI) = 3.13 (1.12, 7.32)) were positively associated factors for danger control responses whereas Perceived Self-efficacy (AOR (95% CI) = 0.68(0.61-0.76)), perceived susceptibility to (AOR (95%CI) = 0.22 (0.26, 0.69)) and perceived severity (AOR (95%CI) = 0.43 (0.11, 0.83)) of HIV/AIDS were negatively associated factors for danger control responses. Totally, 71.1% of the variance in the response of abstinence message could be explained by model.