LEGAL REGULATION OF PUBLIC MANAGEMENT IN RELATION TO FINANCIAL PROVISION OF PUBLIC COMMUNICATIONS

Abstract

The article is devoted to the development and justification of a comprehensive model of legal regulation of public management in relation to financial provision of public communications. The aim of the work is to determine the most effective strategy that would simultaneously ensure adequate funding, high transparency, flexibility and compliance with international standards. To achieve this goal, four alternative approaches were analyzed: targeted state funding, public-private partnership, attracting international grants and a combined model. The involved group of experts, which included scientists, representatives of state bodies and public organizations, gave assessments for each criterion, and also carried out pairwise comparisons of different options. According to the data obtained, the combined model mostly took first place, as it combined the advantages of public financing, private investments and donor support. At the same time, in the scenario with an increased emphasis on international standards, the model of attracting international grants received almost equal leadership. At the final stage of the study, an internal hierarchy of the components of the selected strategy (legislative «single window», special fund, digital platform, etc.) was built and proposals for practical implementation were formulated. The results of the work can be used in state policy planning, as well as in scientific studies on public administration and legal research.