Enhancing Organizational Agility in Traditional Corporations: A Strategic Intervention Model Based on Galbraith’s Star Model and Consumer Psychology Insights

Abstract

This study examines the challenges faced by traditional corporations in maintaining agility and competitiveness in rapidly evolving markets, focusing on TechGiant Corporation as a case study. The study identifies critical obstacles within hierarchical organizational structures using a qualitative research approach, including a mini-design ethnography and literature review. The research applies Galbraith’s Star Model as a theoretical framework to propose a comprehensive strategic intervention addressing structure, processes, rewards, people, and strategy. The intervention aims to enhance organizational agility and innovation capacity while maintaining stability. The study also integrates insights from consumer psychology to align internal changes with market demands. Preliminary results indicate improvements in product launch frequency and time-to-market metrics, demonstrating the practical implications of the research. Limitations include the single case focus and time constraints of the ethnographic study. Future research directions are suggested, including longitudinal studies and multi-case analyses across diverse industries.